Why are persuasive messages more difficult to write than routine messages?

Persuasive messages are more difficult to write than routine messages because they require a higher level of skill in understanding and addressing the audience’s needs, motivations, and potential objections.

As per FEMA official material “Emergency communications differ from routine communications in several ways: Barriers: It is more difficult for people to hear messages during an emergency.” Within ICS, roles such as Public Information Officer (PIO) must deliver persuasive messages that ensure public compliance with safety instructions. For instance, during a wildfire, the PIO must persuade residents to evacuate, requiring clear and compelling messages that address safety concerns and provide detailed instructions.

Attributes of persuasive communication, as observed by other personnel, include clarity, empathy, and the ability to engage and motivate the audience. For example, during public briefings, successful communicators not only provide clear information but also demonstrate empathy and build trust, which are crucial for persuading the public to take necessary actions.

Source: https://training.fema.gov/emiweb/is/is242b/student%20manual/sm_complete.pdf

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