The Incident Commander or Unified Command Establishes Incident Objectives That Include:

The Incident Commander or Unified Command establishes incident objectives that include “identifying strategies, tactics, tasks, and activities to achieve the objectives, developing and issuing assignments, plans, procedures, and protocols to accomplish identified tasks, and documenting results for the incident objectives.

Incident objectives are used to ensure that everyone within the ICS organization has a clear understanding of what needs to be accomplished.”

Source: https://training.fema.gov/emiweb/is/is100c/english/student%20manual/is0100c_sm.pdf