The Public Information Officer is the member of the Command Staff that interfaces with other agencies to meet incident-related information requirements.
According to the FEMA IS-100.C Instructor Guide, the Public Information Officer serves as the conduit for information to internal and external stakeholders, including the media and the public. The Public Information Officer is the primary contact for anyone who wants information about the incident and the response to it.
For example, during a hurricane, the Public Information Officer would be responsible for providing updates to the public and media about the severity of the storm, evacuation plans, and recovery efforts.
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